Multi-location Fitness

Reputation is part of the workout.
And it’s built online.

Today, customers choose a gym the same way they choose a restaurant: By reading reviews, checking schedules, and browsing images on Google.

With Calton, you manage each location consistently, improve your reputation, and gain real insights into what your members actually think.

The customer experience starts long before they walk into the gym.

Pricing, cleanliness, equipment, and staff friendliness — these are the real reasons why people join or leave a gym. And today, all of that is reflected online, in reviews and local visibility. Calton helps you collect those signals, interpret them, and turn them into operational decisions.

62%

Of members choose a fitness center after reading reviews

94%

Read reviews before signing up

53%

Expect a response within a week

I brand che ci hanno già scelto

Cosa dicono davvero i clienti delle palestre italiane?

Abbiamo analizzato migliaia di recensioni online e scoperto cosa conta davvero per chi sceglie (o abbandona) una palestra.

Scopri i temi ricorrenti, le criticità più diffuse e i comportamenti emergenti nel settore wellness.

Scopri il caso studio completo

Calton solutions for the Fitness sector

Review Management

Collect reviews from Google, Facebook, Trustpilot, and more
Reply manually, assisted or via AI

Analyze top-mentioned topics
Get alerts for locations with critical reviews

Local Listing

Manage_{schedules, images, and contacts}for all locations
Update info in bulk across the network

Fix errors in business listings
Share posts to promote activities and offers

Competitor Analysis

Compare reputation and review trends with local and national competitors
Understand why customers choose or leave other gyms

Make more informed, data-backed decisions

Custom Surveys

Collect feedback after each session
Segment by location, membership type or time period

Measure NPS, perceived quality and new needs
Encourage happy members to leave public reviews

Benefits for the Fitness Industry

One platform for everything: reviews, listings, feedback, competitors

Greater control over brand reputation, location by location

Data-driven decisions, even for non-digital teams

Reduced operational time and smarter resource allocation

Real and strategic support: onboarding, coaching, optimization

Want to see Calton in action?

Book a free demo and discover how to improve your brand perception and increase trust in your fitness centers one location at a time.

Book a free Demo