Multi-location Fitness

Reputation is part of the workout.
And it’s built online.

Today, customers choose a gym the same way they choose a restaurant: By reading reviews, checking schedules, and browsing images on Google.

With Calton, you manage each location consistently, improve your reputation, and gain real insights into what your members actually think.

The customer experience starts long before they walk into the gym.

Pricing, cleanliness, equipment, and staff friendliness — these are the real reasons why people join or leave a gym. And today, all of that is reflected online, in reviews and local visibility. Calton helps you collect those signals, interpret them, and turn them into operational decisions.

62%

Of members choose a fitness center after reading reviews

94%

Read reviews before signing up

53%

Expect a response within a week

I brand che ci hanno già scelto

Cosa dicono davvero i clienti delle palestre italiane?

Abbiamo analizzato migliaia di recensioni online e scoperto cosa conta davvero per chi sceglie (o abbandona) una palestra.

Scopri i temi ricorrenti, le criticità più diffuse e i comportamenti emergenti nel settore wellness.

Scopri il caso studio completo

Calton solutions for the Fitness sector

Review Management

Collect reviews from Google, Facebook, Trustpilot, and more
Reply manually, assisted or via AI

Analyze top-mentioned topics
Get alerts for locations with critical reviews

Local Listing

Manage_{schedules, images, and contacts}for all locations
Update info in bulk across the network

Fix errors in business listings
Share posts to promote activities and offers

Competitor Analysis

Compare reputation and review trends with local and national competitors
Understand why customers choose or leave other gyms

Make more informed, data-backed decisions

Custom Surveys

Collect feedback after each session
Segment by location, membership type or time period

Measure NPS, perceived quality and new needs
Encourage happy members to leave public reviews

“Leverage agile frameworks to provide a robust synopsis for high level overviews. Iterative approaches”

Wade Warren

Founder @HumanCo

“We're looking for a Director of Sales for mid-market accounts. This is a unique opportunity to join early in our story and influence how the plot will evolve. We are looking for the right person to build this role and later on the department and to make sure our customers are getting the best out of EverAfter product for their own success.”

Jacob Jones

Founder @HumanCo

“Capsule was launched following the founders' frustration with existing CRM services that were either overly simplistic or far too complex for most businesses”

Jane Cooper

Founder @HumanCo

“We're based in Manchester, United Kingdom, a city with a creative heart that was founded on science and industry and the birthplace of the modern computer.”

Brooklyn Simmons

Founder @HumanCo

Content - Elements Webflow Library - BRIX Templates

Le soluzioni Calton per il settore sanitario

Review Management

Gestione centralizzata delle recensioni (Google, Facebook, Trustpilot…)

Risposte rapide, anche via AI o template

Analisi dei topic ricorrenti: personale, trattamenti, tempi d’attesa

Alert per criticità e miglioramento continuo
‍

Local Listing

Aggiornamento orari, contatti e indirizzi su tutte le sedi

Gestione schede Google da un’unica dashboard

Riduzione degli errori informativi e aumento della visibilità locale

Supporto alla rivendicazione schede non gestite
‍

Analisi Competitor

Confronto tra sedi e gruppi competitor

Insight pratici per migliorare la percezione e posizionarsi meglio

Temi ricorrenti nelle recensioni

Scopri cosa apprezzano o criticano i clienti dei competitor
‍

Sondaggi Personalizzati

Feedback post-visita (via email, SMS o QR)Analisi per struttura, tema, tono e periodo

Attivazione azioni di recupero o richiesta recensione

Ascolto reale e miglioramento continuo della patient experience
‍

Scopri come possiamo
supportare anche la tua rete

Richiedi una Demo

Benefits for the Fitness Industry

One platform for everything: reviews, listings, feedback, competitors

Greater control over brand reputation, location by location

Data-driven decisions, even for non-digital teams

Reduced operational time and smarter resource allocation

Real and strategic support: onboarding, coaching, optimization

Want to see Calton in action?

Book a free demo and discover how to improve your brand perception and increase trust in your fitness centers one location at a time.

Book a free Demo

Multi-location Fitness

The customer experience starts long before they walk into the gym.

Of members choose a fitness center after reading reviews

Read reviews before signing up

Expect a response within a week

I brand che ci hanno già scelto

I brand che ci hanno già scelto

“An amazing service”

“An amazing service”

“An amazing service”

Cosa dicono davvero i clienti delle palestre italiane?

Calton solutions for the Fitness sector

Le soluzioni Calton per il settore sanitario

Review Management

Local Listing

Analisi dei competitor

Sondaggi Personalizzati

Le soluzioni Calton per il settore sanitario

Scopri come possiamo
supportare anche la tua rete

Benefits for the Fitness Industry

Want to see Calton in action?

Multi-location Fitness

The customer experience starts long before they walk into the gym.

Of members choose a fitness center after reading reviews

Read reviews before signing up

Expect a response within a week

I brand che ci hanno già scelto

I brand che ci hanno già scelto

“An amazing service”

“An amazing service”

“An amazing service”

Cosa dicono davvero i clienti delle palestre italiane?

Calton solutions for the Fitness sector

Le soluzioni Calton per il settore sanitario

Review Management

Local Listing

Analisi dei competitor

Sondaggi Personalizzati

Le soluzioni Calton per il settore sanitario

Scopri come possiamosupportare anche la tua rete

Benefits for the Fitness Industry

Want to see Calton in action?

Scopri come possiamo
supportare anche la tua rete