Custom Surveys

Stop and listen. Your customers already have the answers you need.

With Calton’s surveys, you collect structured post-experience feedback.

Not vague opinions, but actionable data to immediately improve service, customer journey and loyalty — before they turn into negative reviews.

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Asking is power.
But only if you know how to listen.

94%

of customers feel more valued after receiving a post-visit survey

Listening strengthens relationships and loyalty.

88%

of CX leaders combine surveys and reviews to get complete insights

Merging qualitative and quantitative data reveals the full picture.

92%

of brands that actively analyze surveys improve operational decisions

Focused feedback enables more effective decisions — location by location.

How Calton Surveys Work

Watch, compare, and outperform your competitors

Automated delivery, easy responses

Create custom surveys in just a few clicks and send them via SMS, email, or in-store.
You can also use QR codes on-site or online.
Targeted questions, real-time collection.

Structured data, clear insights

Responses are organized by topic, sentiment and score. Analyze everything in one intuitive dashboard, filtering by location, date range, score or keyword.

Actionable feedback, not just for reading

Identify pain points, highlight strengths, and turn positive responses into public reviews or referrals — with one click.

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All the features in a single platform

Flexible, fully customizable surveys

Customize text, question logic, required fields, and question types. Adaptable to every stage of the customer journey.

Advanced segmentation and filters

Filter responses by location, store, time range, keyword or tone. Focus only on what really matters to you.

Location rankings and comparisons

Compare how each location is performing. Spot your top-performers and identify where support is needed. A perfect operational view for CX and operations teams.

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Multi-location brands that already choose us

What our clients say about us…

Imagine having a brain so powerful it can detect all reviews about your products or services and those of your competitors in real time. It reads them, interprets them, analyzes them and gives them value. That, to me, is what Calton is.

Michele Caruso

Head of Data & CX
Wunderman

Calton helps us manage reviews in real time every day, in a simple and intuitive way, making it easier to monitor the health of the reputation of each center.

Simone Laurino

Marketing and Product Manager
Primo Caredent Group

Any company that wants to prioritize data and deliver a unique customer experience with minimal development costs should take a look at Calton.

Fabio Annunziata

Head of Strategy and Planning

A simple, intuitive and affordable platform. It’s the ideal tool for businesses seeking to improve how they analyze customer experience, especially those who already know how strategic this is for brand positioning.

Claudia Castaldo

Customer Experience
Capatoast

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Discover the hidden value in your customers’ feedback.

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What’s included in the demo?

Starting from your reviews, you will discover:

How to enhance your customer retention strategy

How to improve your customers’ experience and build loyalty

How to analyze your and your competitors’ textual data