Competitor Review Analysis

Want to understand why customers choose or avoid your competitors? Listen to their words.

Discover the strengths and weaknesses of your competitors through their public reviews.

Compare data, identify opportunities, and position your brand better with real market insights.

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Understanding your competitors is the first step to outperforming them

68%

of marketing teams make faster decisions thanks to competitor benchmarking

Benchmarking accelerates your strategy and makes it more effective.

91%

of multi-location brands monitoring competitors improve internal consistency

External analysis reinforces internal standards.

77%

of customers choose brands with higher ratings than direct competitors

Understanding the perceived gap helps you close it with concrete, differentiating actions.

How competitor analysis works in Calton

Real-time insights, real-world results

Collect competitor reviews

Calton automatically gathers public reviews of your competitors on Google and organizes them by topic, analyzing sentiment. Always up-to-date, always in one easy-to-use platform.

Find out why customers choose (or avoid) them

Identify most mentioned topics, recurring complaints, and what customers appreciate. Discover where you can stand out and where you need to catch up.

Compare data and trends, make better decisions

Average ratings, review volume, key issues: Calton shows your data side by side with your competitors. Guide your actions with a truly data-driven approach.

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All features in one dashboard

Comparative review analysis

Compare the performance of your locations against direct competitors. Quickly spot where you get more positive or negative feedback, what to improve, and where you're already winning.

Recurring topics and emerging issues

AI categorizes reviews by topic (service, price, wait time, product…) and helps you spot cross-location trends. Get a clear view of what really matters to customers in your market.

Continuous reputation benchmarking

Track how your and your competitors’ ratings evolve over time. Spot spikes, drops, anomalies and adjust your strategy based on what’s happening inside and outside your brand.

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Multi-location brands that already choose us

What our clients say about us…

Imagine having a brain so powerful it can detect all reviews about your products or services and those of your competitors in real time. It reads them, interprets them, analyzes them and gives them value. That, to me, is what Calton is.

Michele Caruso

Head of Data & CX
Wunderman

Calton helps us manage reviews in real time every day, in a simple and intuitive way, making it easier to monitor the health of the reputation of each center.

Simone Laurino

Marketing and Product Manager
Primo Caredent Group

Any company that wants to prioritize data and deliver a unique customer experience with minimal development costs should take a look at Calton.

Fabio Annunziata

Head of Strategy and Planning

A simple, intuitive and affordable platform. It’s the ideal tool for businesses seeking to improve how they analyze customer experience, especially those who already know how strategic this is for brand positioning.

Claudia Castaldo

Customer Experience
Capatoast

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Discover the hidden value in your customers’ feedback.

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What’s included in the demo?

Starting from your reviews, you will discover:

How to enhance your customer retention strategy

How to improve your customers’ experience and build loyalty

How to analyze your and your competitors’ textual data

How to centralize reviews from various platforms