Now more than ever, having a well-managed Google Business Profile is essential for stores that sell and service hearing aids. People search online before deciding whom to trust with their hearing health, and an optimized profile can truly make the difference between being found or remaining invisible.

This guide will show you how to make the most of your profile, following Google’s guidelines and leveraging all available features.

Business Name: Follow Google’s Guidelines

The business name is the first thing customers see. It’s important to remember that Google requires consistency: the name entered in the profile must match the real name, exactly as it appears on the store sign, the website, and official documents.

For example, if the store is called Acoustic Center Smith, that is the name to enter in the profile. Avoid variations such as Acoustic Center Rossi – Hearing Aids Sales London, because these kinds of additions (even if they seem useful from an SEO perspective) can lead to profile suspension.

Being correct and consistent is the first step to building a solid presence.

Choosing the Right Category to Get Found

Another crucial step is selecting the right primary category. For hearing aid centers, the most suitable one is Hearing Aid Supplier. Secondary categories can be added to better describe the business, such as Hearing Rehabilitation Center, Medical Supply Store, or Technical Support Services.

This choice is not just formal: categories are what allow Google to show the profile in the most relevant local searches.

NAP: Consistency Between Name, Address, and Phone

One of the most overlooked aspects is NAP, which stands for Name, Address, Phone. These three pieces of information must always be identical everywhere: on the website, social media, local directories, and of course, on the Google Business Profile.

Consistency in NAP helps Google recognize the business as trustworthy and rank it higher in local search results. That’s why it’s important to check regularly and correct any discrepancies.

Add a Website Link with UTM Parameters to Track Results

Linking your website to your profile is essential, but to understand how many visits actually come from Google Business Profile, it’s useful to add UTM parameters. These allow you to collect data on digital marketing campaigns and see where your traffic is coming from.

It’s important to remember that for businesses with multiple locations, action links must direct users to the website of that specific location. Avoid using generic landing pages or a landing page for another branch of the same business.

Photos: First Impressions Count

Photos uploaded to your Google Business Profile are crucial, as they immediately convey professionalism and reliability.

For a hearing aid center, it’s recommended to include:

  • exterior images of the store, so customers can easily recognize it;
  • photos of the interior, neat and welcoming;
  • shots of qualified staff, to inspire trust;
  • images of hearing aids and testing equipment.

A profile rich in updated photos communicates credibility and encourages users to contact the business.

Posts and Promotions: The Power of Local Justifications

Google Business Profile posts are a valuable tool to share promotions, events, and news. Regularly publishing content—such as free check-ups or seasonal discounts on hearing aids—not only keeps the profile active but also triggers so-called Local justifications.

These are the labels Google displays next to the profile, such as “On Promotion” or “Offers Free Tests.” They catch the user’s attention and can convince them to choose your center over a competitor.

Services Offered: Clarity and Completeness Pay Off

Within the profile, you can list the services offered, and this section should be carefully curated. A hearing aid center should clearly list all available activities, such as:

  • sales of digital hearing aids;
  • technical support and repairs;
  • free hearing tests;
  • personalized adjustments;
  • supply of batteries and accessories;
  • advice on subsidies and tax deductions.

A detailed list helps both customers and Google, which better understands your services and can display your profile in the most relevant searches.

Reviews: Make Collection Easier

Reviews are one of the most influential factors in choosing a hearing aid center. To encourage customers to leave feedback, you can generate a QR code that links directly to the review form.

This way, customers only need to scan the code with their smartphone to leave a review instantly.

An optimized Google Business Profile is a fundamental ally for managers of hearing aid sales and service centers. A consistent name, correct categories, professional photos, clear services, and systematic review collection can boost visibility, generate more qualified leads, and strengthen online reputation.

All of this is simple and intuitive with Calton, which lets you manage all your locations’ profiles from a single dashboard, updating information across hundreds of sites in seconds. Optimization requires time and consistency, but the results—in terms of customers finding and choosing your center—are concrete and long-lasting.

Book a call for a free audit and discover how to enhance your locations’ visibility and reputation.

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